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Where will Internet searches for a local product or service come from?

* Old-time residents can unexpectedly experience a need for a product or service for the first time, due to various developments and reasons.
* Newly settled residents are unfamiliar with their surroundings and will start to search for products and services, every time they want to fulfil a need.
* Holiday visitors to friends and families, who live in the local area, will want to fulfil their needs while they are on visit and will either act on recommendations from friends and families or do their own Internet searches.
* Travellers on route, may suddenly experience a need for a product or service and do planned or unplanned searches on laptops or smart phones to fulfil those needs.
* When persons cannot find what they are looking for in their immediate local area, they will start searching for it in the wider surrounding areas.

Once a need is satisfactorily fulfilled through good customer service, those new customers will tend to come back in future, without doing any more searches. Every time a business hooks up a new customer, that customer tends to become a loyal and lifelong customer. In order for a business to grow and expand, it becomes important to have growth in clientele and be first to fulfil new needs of local residents and passers-by.

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